Yellow Wood Partners acquires Parfums de Coeur Ltd.
Yellow Wood said it is acquiring Parfums de Coeur in partnership with the company’s management team, which is also investing equity into the business. A Yellow Wood press release did not include additional financial details about the transaction. Terms are not being disclosed, a company spokesman said.
Parfums de Coeur is known for such product lines as Designer Imposters, Specialty Bath with Body Fantasies, and BOD Man. These lines are distributed through the company’s long-standing relationships with the largest food, drug, and mass merchandise retailers in the United States.
Peter Mann, a Yellow Wood founding partner, is the new chairman of Parfums de Coeur.
“The company’s experienced and committed management team will be a huge asset as PDC (Parfums de Coeur) continues to expand and innovate,” Mann said in a statement.Chris Reidy can be reached at email@example.com.