Green Bay Packers star Clay Matthews pitches Gillette’s Fusion ProGlide razor line

By Chris Reidy, Globe Staff

Gillette, the Boston-based male grooming brand that is the “Official Shave of the NFL,” said that National Football League star Clay Matthews will support a marketing campaign for Gillette’s Fusion ProGlide razor line.

According to Gillette, Matthews has “succeeded by going against the grain of conventional wisdom throughout his football career.” Also according to Gillette, the Fusion ProGlide razor “provides incredible comfort even against the grain.”

A 30-second TV ad shows Matthews, a linebacker for the Green Bay Packers, challenging “the status quo both on and off the field,” Gillette said.

What appears below is a 30-second online spot in which Matthews issues another challenge.

As part of that challenge, fans are invited to submit photos of themselves imitating Matthews’ famous “Predator pose” by posting them on Gillette’s Facebook page at www.facebook.com/gillette. By submitting a photo, fans will join Gillette in supporting Boys & Girls Clubs of America. Gillette has a goal to make a $100,000 donation, and every photo submitted by a fan gets Gillette one step closer to its goal. The predatory pose challenge runs through Sept. 27.

Gillette is now a unit of Procter & Gamble Co., an Ohio-based consumer products company known for such brands as Pampers, Tide, Pringles, Charmin, Iams, and Crest.