Boston Consulting Group survey: Chinese consumers are upbeat, US consumers not so much
Chinese consumers remain optimistic despite an economic slowdown, according to a new survey of consumers in China, the US, and the UK.
The survey is from the Boston Consulting Group, a global management consulting firm.
About 40 percent of Chinese consumers said that they are planning to spend more money in the next 12 months than they did in the past 12 months, the survey found.
That contrasts with the US and the UK, where only 9 percent of consumers said that they are planning to spend more in the next year, the Boston Consulting Group said in a press release.
The Boston Consulting Group released the findings to coincide with the launch of its new book, ‘‘The $10 Trillion Prize: Captivating the Newly Affluent in China and India.’’ The book is being published by Harvard Business Review Press.
Co-author and Boston Consulting Group senior partner Michael J. Silverstein said in a statement: ‘‘Chinese consumers are a beacon of hope. They believe they will earn more, they will spend more, and their children will have a better life. They don’t see a global conflict on the horizon. US and UK consumers, on the other hand, remain guarded, stressed, and anxious.’’