TripAdvisor Inc. has acquired Wanderfly, a “travel inspiration” site where visitors can select the attributes they want in a trip, such as “beach,” “budget,” and “off the beaten path,” and the site will recommend destinations based on those descriptions.
Users can create Pinterest-type boards of cities, bookmarking favorite attractions and restaurants, and other users can view their recommendations.
TripAdvisor, the travel review site based in Newton, did not disclose terms of the acquisition.
“The Wanderfly team understands the value in social travel planning,” Steve Kaufer, TripAdvisor chief executive, said in a statement. “They’re a great asset as we continue our developments in this area and I am delighted to welcome them to TripAdvisor.”