Boston ad agency Forge Worldwide said it has begun a new ad campaign for Dragon NaturallySpeaking, voice recognition software from Nuance Communications Inc. of Burlington.

Video ads range from five minutes to 60 seconds, and they focus on customers telling their stories. The commercials are designed to reach such key Dragon audiences as students, seniors, professional writers, and people with disabilities.

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“Dragon has a deep well of compelling customer testimonials,” Forge Worldwide executive creative director Rob Stewart said in a sentence. “Simply communicating how Dragon makes people more productive and creative in their day-to-day lives really helps sell the software – and makes our jobs pretty easy.”

Other Forge clients include SBLI, Cisco, and Spaulding Rehabilitation Network.