Roslindale Village gears up to mark Small Business Saturday

Most serious shoppers know that the day after Thanksgiving is Black Friday, a day regarded by many as the official start of the holiday retail season, but let’s not forget the next day, Small Business Saturday.

American Express takes credit for establishing Small Business Saturday. It was devised in response to small business owners who were looking to create more demand for their products and services; the first Small Business Saturday was celebrated in 2010, American Express said.

On that day, shoppers are urged to “shop small” and patronize local merchants on the theory that small businesses are critical to the health and vitality of neighborhoods and communities.

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One of many neighborhoods that looks to celebrate Small Business Saturday is Roslindale Village in Boston. A tree-lighting is scheduled for 3 p.m. Saturday at Adams Park, and Karen Mills, administrator of the Small Business Administration, is expected to be on hand.

Mills is an appointee of President Obama, who gave a boost to Small Business Saturday last year when he took his daughters on a shopping trip to an independent bookstore near the White House, American Express noted in a media advisory.

Among local merchants participating in the Roslindale Village event are Birch St. House & Garden, Centre Cuts Salon and Day Spa, Joanne Rossman, and Boston Cheese Cellar, American Express said.