Social media marketing firm Moontoast raises $5m in Series B financing

Moontoast, a Boston firm that specializes in e-commerce and in social media marketing and analytics, said Tuesday that it has raised $5 million in Series B financing.

The Martin Companies LLC of Nashville led the round, with participation from other previous investors.

Moontoast also unveiled the latest version of its Social Activation Platform, which helps brands distribute ads that provide premium social experiences and deliver actionable insights and measurable business results.

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Brands using the platform include Lexus, Nike, Hyundai, Time Inc., and Simon & Schuster.