Ice cream chain Baskin-Robbins looks to triple its presence in China
Baskin-Robbins, the sister chain of Dunkin’ Donuts, said Wednesday that it has signed franchise agreements that are projected to triple its presence in China.
Canton-based Baskin-Robbins currently operates nearly 7,000 ice cream shops in about 50 countries.
In a Wednesday press release, the chain said it has signed franchise agreements that are projected to open 249 additional Baskin-Robbins shops across China over the next decade.
Dunkin’ Donuts is also pursuing ambitious expansion plans. Dunkin’ and Baskin-Robbins share a corporate parent in Dunkin’ Brands Group Inc.
In a statement, Giorgio Minardi, president of Dunkin’ Brands International, said: “We’re very excited to expand the Baskin-Robbins brand in China with these five new partners who each have a deep knowledge of their local consumers. “With the development of these additional shops across China, even more ice cream lovers throughout the country will be able to enjoy Baskin-Robbins’ delicious ice cream, custom ice cream cakes and frozen beverages, all served in a fun environment and at a great value.”Chris Reidy can be reached at firstname.lastname@example.org.