Dave Matthews performs at the Life is good Festival  in Canton last year. (File photo: Kayana Szymczak for The Boston Globe)
Dave Matthews performs at the Life is good Festival in Canton last year. (File photo: Kayana Szymczak for The Boston Globe)

Life is good, a Boston-based lifestyle brand whose apparel is available in about 4,500 stores across the country as well as online, said it hopes to raise $2 million this year to benefit children in need, in part by donating a portion of its profits.

The company said it has raised $9.5 million to date for its charitable foundation, which funds a program that supports childcare professionals. Much of the money comes from an annual music festival the company sponsors.

Last year’s festival, held at a farm in Canton, drew 30,000 people and raised $1 million for its Life is good Kids Foundation, said the company, whose mission statement includes spreading “the power of optimism.” One headliner at last year’s festival was Dave Matthews.

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To help meet its 2013 fund-raising goal, Life is good said it will now donate 10 percent of its net profits to its Life is good Kids Foundation. But as a privately owned company, Life is good does not share financial information such as profitability, a company spokeswoman wrote in an e-mail.

“With this 10 percent donation announcement, we are making an ongoing, long-term commitment,” Life is good cofounder Bert Jacobs said in a statement. “This decision solidifies how Life is good chooses to use business as a driver of social change by making it simple: When you do business with Life is good, you help kids in need.”