Hill Holliday ads pitch new Merrell line of outdoor workout shoes
The title of the campaign is “Connect to Your World,” and it is scheduled to run in about 150 countries. A video in the campaign suggests that running outdoors is far more fun and invigorating than logging dreary miles on an indoor treadmill, especially if outdoor runners are shod in Merrell shoes.
The marketing is tied to M-Connect, the brand’s new line of outdoor workout shoes and apparel.
Other big Hill Holliday clients include Bank of America, Dunkin’ Donuts, Liberty Mutual, and Major League Baseball.Chris Reidy can be reached at firstname.lastname@example.org.