Merrell ad courtesy of Hill Holliday.
Merrell ad courtesy of Hill Holliday.

Boston ad agency Hill Holliday is rolling out a new campaign for Merrell, a footwear brand known for rugged outdoor shoes that are suitable for such al fresco pursuits as trail running.

The title of the campaign is “Connect to Your World,” and it is scheduled to run in about 150 countries. A video in the campaign suggests that running outdoors is far more fun and invigorating than logging dreary miles on an indoor treadmill, especially if outdoor runners are shod in Merrell shoes.

The marketing is tied to M-Connect, the brand’s new line of outdoor workout shoes and apparel.

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Other big Hill Holliday clients include Bank of America, Dunkin’ Donuts, Liberty Mutual, and Major League Baseball.