Eastern Bank said it is unveiling a new ad campaign with the theme of, “Here, you’re first.”
The campaign includes five 30-second television commercials as well as ads on billboard and in newspapers and magazine. The campaign also has an online and mobile component.
According to the bank, this is one of the largest marketing efforts in its 195-year history.
One TV ad, titled “First Things First,” is set to debut during the Opening Day of the Red Sox baseball season on the New England Sports Network, the bank said.
“Eastern Bank has always prided itself on providing excellent customer service – it’s what sets us apart from every other bank in Massachusetts,” said Eastern Bank chairman and chief executive Richard E. Holbrook said in a statement. “The tagline ‘Here, you’re first,’ is a natural extension of what we have been doing for years – putting the customer first.”
With $8 billion in assets, Eastern Bank has more than 90 branches serving communities from the Merrimack Valley to Cape Cod.
The campaign was developed with the bank’s advertising agency, Conover Tuttle Pace of Boston.Chris Reidy can be reached at firstname.lastname@example.org.