Lexington-based Saucony has created the #BostonStrong lace medallion as a fund-raiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.
Runners can obtain the #BostonStrongLace Medallion for $5 per pair. For every pair of medallions purchased, Saucony will donate 100 percent of the sale price to The One Fund Boston, established by Governor Deval Patrick and Boston Mayor Thomas M. Menino to help the victims of the Boston Marathon bombings.
Consumers can pre-order the #BostonStrong lace medallions at saucony.com beginning today. Medallions will begin to ship within three to four weeks.