‘SoNew’ tourism effort highlights Mass., RI, Conn.

Tourism officials are launching an initiative to promote areas Rhode Island, Connecticut and Massachusetts as a single region, which they have given the name ‘‘SoNew.’’

They hope the campaign will help raise the profile of Southern New England to attract travelers from all over the country and the world.

Advertisement - Continue Reading Below

A series of more than a dozen bus tours on Saturday is the first event and will take people to destinations as varied as the Worcester canal district to the Rhode Island Statehouse to ‘‘paranormal’’ locations in Connecticut.

Peter Glankoff, of Mystic Aquarium in Connecticut, says connecting the area’s attractions makes it more accessible to tourists and will help give them a better sense of how close to each other they are.