Arnold Worldwide, Mullen, Gillette win Effie awards for effective marketing

Image for Mullen’s campaign on behalf of JetBlue. Image taken from Mullen’s website.
Image for Mullen’s campaign on behalf of JetBlue. Image taken from Mullen’s website.

Two ad agencies and a brand with local ties were among those honored at this week’s ceremony for the annual Effie Awards, which salute effective marketing campaigns.

Gold, silver, and bronze awards are given out in multiple categories.

In the good works/nonprofit category, Boston ad agency Arnold Worldwide won a Gold Effie for its “Tips from Former Smokers” campaign on behalf of client US Centers for Disease Control and Prevention. Arnold worked on the campaign with partner agency Plowshare Group and contributing agencies GolinHarris, Havas Media, and Harris Interactive.

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In the travel/tourism/destination category, Boston ad agency Mullen won a Silver Effie for its work for client JetBlue Airways. Mullen worked on the “JetBlue Getaways Get Away With It” campaign with contributing agencies Unit 9 and Suite Spot LLC.

Gillette, the Boston-based grooming brand that’s now part of Procter & Gamble, won a Bronze Effie for its “How Gillette Embraced Facial Hair to Build its Business” efforts. This Effie was in the beauty products and services category. The lead ad agency on this campaign is BBDO New York. Contributing agencies include Proximity, the Integer Group, Ketchum, and Carat.

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