National Donut Day is still over a week off, but already the pastry cooks and sinker sous-chefs at Dunkin’ Donuts are gearing up for this baked-goods bacchanal.
National Donut Day falls on June 7 this year, and on that day, the Canton-based chain said that its participating restaurants “will offer guests a free donut of their choice (while supplies last) with the purchase of any beverage.”
And that’s not all. The coffee-and-baked-goods chain added that it is now unveiling Summer Fruit Donuts, which feature such flavors as Lemonade and Key Lime.
The chain’s media advisory offered up this historical tidbit: “National Donut Day, celebrated on the first Friday of June each year, was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I.”
What started in Chicago has gone global --- Dunkin’ says it plans to celebrate National Donut Day in 31 countries this year.
According to Dunkin’, the donut is an ideal delivery platform for an infusion of cheerfulness, and only the worst of bad attitudes are immune to its culinary charm.
“Perhaps more than any other treat, donuts bring smiles to people’s faces and make any moment in a busy day much sweeter,” said John Costello, president of global marketing and innovation at Dunkin’ Brands, parent company of Dunkin’ Donuts.Chris Reidy can be reached at email@example.com.