Allen & Gerritsen acquires Philadelphia ad agency in a bid to bulk up

Boston ad agency Allen & Gerritsen said that it has acquired Neiman, an ad agency in Philadelphia, in a deal that looks to bring size and scale to two independent agencies that collectively employ just under 200 people.

Allen & Gerritsen’s press release did not include financial details of the acquisition.

The combined agency will operate as Allen & Gerritsen and have a headcount of nearly 200 employees.

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The agency said its corporate headquarters will be in Boston, and its “innovation R&D unit will be centered in Philadelphia.”

In a statement, Allen & Gerritsen chief executive Andrew Graff said: “Clients love independent agencies for their agility and entrepreneurial zeal. But to flourish tomorrow, independents need something else: scale for innovation. A&G and Neiman already are innovation leaders. Together, we will have the scale to systematically bring to market the powerful new marketing inventions that our clients cherish. We won’t be burdened with competing internal profit centers that strangle discipline-agnostic innovation. And we will have the freedom to invest first in the lifeblood of innovation – people, culture, and R&D.”

The agency’s clients include the Boston Celtics, Bright Horizons D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, Papa Gino’s, and WBUR.

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