A story in Ad Age cited unnamed executives “familiar with the matter” in reporting that Cadillac is poised to shift its creative account from from Publicis Groupe’s Fallon in Minneapolis to a team of agencies at Interpublic Group of Cos.
Interpublic is the parent company of Hill Holliday and agencies Campbell-Ewald and Lowe --- the three agencies expected to work on the Cadillac account in the future.
Hill Holliday declined comment.
Winning a piece of the Cadillac account would be the agency’s first big victory under Karen Kaplan, the agency veteran who took over as Hill Holliday’s chief executive last month.
Several Hill Holliday executives have worked on the Cadillac account in the past. Lance Jensen, Hill Holliday’s chief creative officer, and Chris Wallrapp, Hill Holliday’s marketing director and head of new business, are alumni of Modernista, a defunct Boston ad agency that once created ads for Cadillac. Earlier in his career, Jensen played a major role in the Volkswagen “Drivers wanted” campaign developed by Boston ad agency Arnold Worldwide.
Auto brands are considered plum assignments for ad agencies.
In March, American Honda Motor Co. said that Mullen of Boston will be the ad agency of record for its Acura luxury brand. And Arnold now does work for Volvo.