Relevant24, a Boston-based marketing firm, is officially launching Tuesday, its leaders said.
The agency, known as R24 for short, is headed up by advertising/publishing veteran Marc Gallucci, who serves as CEO, and by former Goldman Sachs vice president and private banker Lane Murphy.
According to Gallucci and Murphy, R24 is a hybrid of sorts --- a publisher, ad agency, and multi-media content production company rolled into one.
Early clients include Frito-Lay, Enterprise Rent-A-Car, Fox Television, and KIA Motors, R24 said.
In a statement, Gallucci added: “With unprecedented access to real-time consumer data, the challenge has been turning this chaos of information into a legitimate marketing discipline. One that produces highly engaging and relevant content that is on strategy, every day. We have spent the past two years in market providing our clients with 5-times the average reach in earned media, more than doubling engagement across all social channels.”