“In the Spring a young man’s fancy lightly turns to thoughts of love,” a poet once gushed. And in May, a wine lover’s thoughts turn from red to white.
That may be among several reasons why May is generally the top month of the year for wine sales in bars and restaurants, notes Restaurant Sciences LLC, a Newton firm that collects and analyzes data about food and beverage consumption in restaurants, bars, nightclubs, and other foodservice establishments.
May on-premise wine sales surpassed $1 billion this year, the firm said.
In May, there were 6 percent more volume sales of wine than when compared with sales from an average month.
In a statement, Restaurant Sciences president and chief executive Chuck Ellis offered some reasons why May is such a strong month for wine sales.
“Once again, May proved to be a banner month for on-premise wine sales with Cinco de Mayo, Mother’s Day, and graduations contributing to the top month in wine volume sales,” Ellis said. ”As consumers shift to white wines for spring, Chardonnay sales continue to grow and are outselling the top red varietal, Cabernet Sauvignon, by 4.1 share points in May 2013.”Chris Reidy can be reached at firstname.lastname@example.org.