Boston’s Fuseideas buys Kentucky ad agency to better serve Midwest clients

Some work Fuseideas has done for Bermuda. Photo taken from the agency’s website.
Some work Fuseideas has done for Bermuda. Photo taken from the agency’s website.

Fuseideas, a Winchester ad agency with offices in New York, Atlanta, and Prague, now has one in Bluegrass Country.

Fuseideas said it has acquired Trapp Communications of Kentucky, an ad agency that has done work for the thoroughbred industry as well as for clients in such fields as higher education, financial, health care, manufacturing, and the performing arts.

“Fuseideas and Trapp Communications are stronger as one agency,” Dennis Franczak, CEO and founder of Fuseideas, said in a statement. “Companies will be able to tap into a national network of results-driven, creative talent who are focused on the client’s goals and can deliver a strong ROI (return on investment).”

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According to its website, Fusideas has done work for Adidas, the Boston Bruins, and HBO. It has also helped Bermuda and the state of Maine to market themselves as vacation destinations.