Journelle, a popular lingerie retailer in New York City, is starting its summer tour in Boston on Friday. In a unique take on a pop-up store, Journelle’s products will be sold out of a 1970 Airstream travel trailer.
The retrofitted trailer will park in Dewey Square from 10 a.m. to 2 p.m. Friday and in Harvard Square from 11 a.m. to 5 p.m. Saturday. Inventory in the 21-foot store is limited to the company’s “best of” lines, and tablet computers will be available for customers to place orders online. Sales staff will also be on site to help shoppers determine their measurements.
Journelle was launched in 2007 in New York City and now has three stores in Union Square, Soho, and the Upper East Side. A spokeswoman said Journelle has an eye on expansion, and Boston is the first stop on the summer tour because it is among the company’s best markets in Web sales.