BNY Mellon, an investment management firm, announced an exclusive multi-year sponsorship of the Head Of The Charles Regatta, an October rowing competition that is expected to attract nearly10,000 participants and more than 400,000 spectators to Boston and Cambridge.

Photo taken from the Head of the Charles website.

“Teamwork, excellence, and delivering world-class performance are all values to which we aspire at BNY Mellon,” Curtis Arledge, vice chair of BNY Mellon and CEO of BNY Mellon Investment Management, said in a statement. “The sport of rowing has these values in abundance, and we are privileged to play such a key role in this event’s ongoing success.”

In a separate statement, Larry Hughes, chairman of BNY Mellon New England and CEO of BNY Mellon Wealth Management, noted Boston’s importance to BNY Mellon.

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“This is the hometown of BNY Mellon Wealth Management, and across all our businesses, we employ more than 4,000 people throughout New England,” he said. “Our commitment to Boston is key to our continued growth, and we are proud to support this historic regatta.”

The year’s event, the 49th Regatta, is scheduled for Oct. 19 and 20.

BNY Mellon is also the title partner of the annual rowing competition between the Oxford University Boat Club and the Cambridge University Boat Club on the River Thames in London.