Avery Dennison division relocates to Westborough

Photo of new Avery Dennison RBIS headquarters courtesy of the company.
Photo of new Avery Dennison RBIS headquarters courtesy of the company.

The Retail Branding and Information Solutions division of Avery Dennison said it has relocated to Westborough after more than 100 years of operating in Framingham.

About 100 people work at the division’s headquarters office, and no jobs will be lost as a result of the relocation, the company said.

Not only is the new office designed to promote collaboration and elevate productivity, but its 20,000 square feet can accommodate future growth, the company added.

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The Avery Dennison Retail Branding and Information Solutions division, also known as RBIS, specializes in providing tickets, tags, labels, and packaging to the apparel and footwear industry. Its labels can “embellish” a brand’s marketing message. They can also be used to help track inventory, manage prices, and prevent inventory shrinkage and loss, in part through so-called RFID technology.

According to Wikipedia, radio-frequency identification, or RFID, is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects. The tags contain electronically stored information.

Avery Dennison RBIS describes itself as a $1.5 billion division of its parent company, California-based Avery Dennison.

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