Rejoice, Alfa Romeo cognoscenti

Marque making US comeback with the MiTo, a hatchback worthy of brand's heritage

The Alfa Romeo MiTo is a gorgeous, fun, fuel-efficient $22,000 import, packaged in Italian style and grace. (Dan Neil/Los Angeles Times)

MILAN - For a generation of American Alfisti, the return of Alfa Romeo is the Christmas that never comes. The brand - an upscale imprint of the Fiat Group - left the American market in 1994 in a choking cloud of aggravation and mediocrity. It wasn't that the cars were particularly awful - not particularly, anyway - but that when something did go wrong with Alfas, the dealerships were insufferable, the electrical problems insoluble, and the fixes uneconomical. And scoring replacement parts was like trying to buy a human kidney on the black market.

It's a measure of how indelibly sexy, expressive, and cool these cars were that people ever bought them or ever felt a twinge of nostalgia when they were gone. The fact is, you could fit all the Americans who ever heard of a Disco Volante or Vittorio Jano or Tazio Nuvolari in a high school football stadium.

The brand narrative here has never been about performance, motorsports, or value. No, Alfa Romeo is, for most Americans, about a quintessential Italian style, an aching, blushing, toe-curling loveliness of line and profile.

It is about the inconvenient passion of Dustin Hoffman in "The Graduate." It is about Fellini's moonlit "Juliet of the Spirits," in which Giulietta Masina is pursued by a man, a Romeo, in a Giulietta Spider (which might qualify as the most knotted metareference in film history). It is about youth, cool, and whispered promises under the parapets.

Or is that just me?

Alfa has been strategizing its return to these shores almost since it left, but with the arrival of Fiat's rock star chief executive, Sergio Marchionne, in 2004, the plans have picked up pace. Last year, the company began importing its ultra-low-volume 8C Competizione sports car through Maserati dealerships (another Fiat holding). Informed speculation had the company importing cars like the awesome Brera coupe, the Spider, and perhaps the Kamal crossover as early as 2010.

And yet, these best-laid plans have been overtaken by events: $5 per gallon gasoline in California, the plummeting dollar against the euro, the subprime recession. All of this has taken the Alfa banner out of the hands of midsize cars and pushed it into the unlikely grasp of the new, B-segment hatchback, the MiTo.

It's a good thing it's so wonderful.

Aimed like Jove's thunderbolt at the BMW Mini, the MiTo was styled with all the brio the word conveys by Alfa designer Juan Manuel Diaz. The young Argentine was in the studio one day in 2002, drooling over prototypes of the 8C sports car, feeling frustrated that he himself could never afford such a car. According to Automotive News, he began sketching the MiTo as an affordable version of the audacious 8C.

He didn't go far wrong. Like the 8C, the MiTo is an ecstatic shape, full of consonant lines and completed ideas, like a good piece of music. The Alfa's hawk-billed grille seems to split the wind and take the sheet metal with it, playing out in sinuous bevels over the hood and wrapping around the teardrop-shaped DLO (daylight opening). Not since the Frank Stephenson-designed BMW Mini has a small car been so perfectly cast.

Alfa explicitly invokes the Mini as a market bogie and plans to offer the same degree of personalization, with loads of optional colors, fabrics, decals, and trim levels (you can specify what kind of taillight frames you want, for instance). The test car I drove at the media event in Monza, Italy, might be considered standard issue Alfa: obsidian black, with a black leather interior, and some exquisite faux carbon-fiber material on the dash.

Under the swooping hood is one of three engines: a naturally aspirated 1.4-liter four (about 70 horsepower); a turbocharged 1.4-liter (151 horsepower); and a 1.6-liter turbodiesel (117.6 horsepower and 236 pound-feet of torque). All are paired with a six-speed manual. Almost certainly, the high-performance GTV version to come will have a dual-clutch gearbox sourced from Magneti Marelli (yet another Fiat tentacle). Fuel economy ranges from about 36 to 50 miles per gallon (in the gas turbo and diesel turbo, respectively).

The MiTo - pronounced "Me-Toe," a hip mash-up of the city names Milan and Turin (Torino) - has a raft of electronic interventions aboard. Antilock brakes, traction and stability control, and all kinds of smart brakes.

Other marquee technologies include Alfa's DNA - a three-way switch that sharpens the car's handling and responses, a la Ferrari (another holding). The car also has Alfa's interesting Q2 system in the front axle, a traction-control-based version of a limited-slip differential that stutters the inside wheel in high-g cornering, redirecting torque to the outside wheel.

That's a lot of performance technology for a car that will be priced around $22,000. But the true appeal of the MiTo is about as high-tech as thigh-high stockings. Here is a gorgeous, fun, fuel-efficient car with catwalk looks and a kind of charmed Italian grace you can't buy anymore (Ferraris and Maseratis don't count, as they are not real cars). It can't get here too soon.