Base MSRP: $28,000 - $35,090
For the truck crowd, a 3.5 liter V-6 and unibody construction will never give the Ridgeline street cred. It does please those who don't need massive Detroit iron, and those who demand more than a compact pickup like the Chevrolet Colorado.
Most important, it's the carlike demeanor and Honda resale value that draws buyers to the Ridgeline, which has big-truck style without looking too hulking. The five-foot bed is adequate for moderate loads at Home Depot, and that's plenty good for this crowd.(Honda)