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Girls of the 2009 Geneva Auto Show

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2009 Geneva Auto Show
The overused phrase "sex sells" was probably coined by the automotive industry, and it's been used over and over to make men pay attention to its products. Put a pair of high heels in front of a Tata Nano or any sort of ugly, undesirable car, and they will notice.

Whether in print and television advertising or on the auto show floor, attractive females (and very occasionally, males) never fail to present a glamorous image. It's comforting, then, to know that style and sex are two things automakers won't cut from their budgets.

- Clifford Atiyeh, Boston.com Staff

(SASCHA SCHUERMANN/AFP/Getty Images)
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