Ford F-150

We're guessing Ford executive vice president Mark Fields (right) won't feature on Toby Keith's next album after this country-corporate duo kicked the tires of the new F-150 pickup.

This introduction wasn't as down and dirty as a herd of longhorns corralling around the Ram pickup (yes, that was Dodge responsible for that first photo), but selling pickups is largely a good ol' boy game.

We won't delve into details, since it never matters what new features the F-150 has, even if there was an in-dash steak grill. This baby doesn't need Toby, it sells itself.