When accelerating normally onto a highway, I switched from Eco to Normal to Sport modes. Each change felt like shifting a gear.
“Our design goal was to make it luxurious, great looking, and fun to drive,”says Lexus vice president of marketing Brian Smith. Put a checkmark next to each objective.
Lexus has 17 percent of the entry luxury segment, a share Smith expects to grow with the addition of the ES hybrid to the mix.
Pricing and the“premium”for a hybrid will be interesting news, especially since Lexus projects 25 percent of ES buyers will opt for the hybrid.
You heard it from me first: they may be the smart ones.
Bill Griffith can be reached at WGriffith@globe.com Follow him on Twitter @MrAutoWriter