The wow factor: Nissan’s new Altima

By Bill Griffith
Boston.com Correspondent /  September 14, 2012
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Round 2: I still feel the Camry is more refined, but the Altima definitely has a sportier “driver’s car” feel that I didn’t appreciate enough on the first go-around. If you want to further confuse the options, Kia’s Optima is an interesting choice, too, with other midsized competition coming from VW’s Passat, Hyundai’s well-received Sonata, Honda’s just-introduced Accord, and the coming Mazda6 and Ford Fusion.

Altima, which represents 30 percent of Nissan sales, is an important car in the company’s 5-cars-in-15-months rollout. The others are the Pathfinder, Sentra, Versa hatchback, and Rogue. Those cars represent 70 to 75 percent of Nissan sales and will be vital as the company tries to overtake Honda to become No. 2 (behind Toyota) in US car sales.

The best part of this market competition is that you, the consumer, will pick the winners with your research and decisions.

It’s going to be fun to watch because all the ones already in the market are good choices.

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