Infiniti on Monday announced plans to rename its lineup using a simple Q prefix to simplify Global marketing and brand recognition. The announcement was made by Johan de Nysschen, president of Infiniti Motor Company Limited, in a worldwide teleconference.
Starting with the 2014 model year, sedans, coupes, and convertibles will carry the Q prefix while SUVs and crossovers will be designated with a QX.
The first model to carry the new badge will be the Q50, an all-new version of the G premium sports sedan. It will be introduced next month in Detroit at the North American International Auto Show.
“We’re excited about the direction Infiniti is taking. The new system simplifies the product lineup for our customers,” said Brian Heney, director of operations for the Kelly Motor Group on Boston’s North Shore.
The Kelly family has the distinction of being the world’s first Infiniti dealership, opening in 1989 when the brand came to the United States with its flagship Q45 sedan.
Under the new naming system, the coupe and convertible versions of the Q50 will be labeled Q60 and the luxury sedans (now M) will be the Q70.
Changes in the SUV lineup will see the EX become the QX50, the JX become the QX60, the FX become the QX70 and the current QX become the QX80.
De Nysschen, who became president on July 1, said, “Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this we needed a simple and consistent nomenclature framework.”
Infiniti now is sold in 47 global markets with its international headquarters in Hong Kong.