‘‘Voice activation — it’s a trend and it’s going to get more and more sophisticated over time,’’ Lakamp said. ‘‘We'll be lock-step when they’re taking advantage of voice to the extent they can.’’
The truck also includes the option of using a 3G cellular phone chip inside the vehicle itself to become a Wi-Fi hotspot for $15 a day. That could be an attractive feature for people who might want to use the truck for a tail-gate party.
And one small company called Livio was looking to drum up some business from radio stations and automakers with a prototype for embedding tiny codes inside traditional FM radio streams. The codes would allow cellphone users to respond to advertisements with a tap on their smartphone screen. The technology could one day enable companies to send coupons through traditional FM radio stations to drivers who let them know they’re interested.
The Livio Connect system ‘‘opens FM radio to two-way communication,’’ said marketing director Nicole Yelland. ‘‘No longer is it shouting at you. There’s a dialogue.’’
Given that Google, Toyota and others have been testing driverless cars, it’s not hard to imagine the day when your smartphone will hear your stomach gurgle, get Burger King to send you a coupon, and then guide the car up to the drive-thru window for a quick bite.