Here’s something you’ll notice: The hybrid Sonata price is $200 less than the 2012 model. At $25,650, it undercuts hybrid competitors such as the Toyota Camry Hybrid and Ford Fusion Hybrid.The latter achieves more impressive fuel economy numbers, but for thousands of dollars more, thus negating the ﬁnancial incentive ofahybrid—or at least pushing the “break even point” farther down the road.
Any automaker has the resources to build a hybrid, but can it be sold at a price that will engage consumers? And what sacriﬁces will the driver make for this choice? With the 2013 Hyundai Sonata Hybrid, the driver gets more trunk space and a more conventional driving experience at a lower price. It sounds like Hyundai understands what it takes to makeahybrid compelling