Cars

Selling new cars to the young and gadget friendly (and cash strapped)

A Toyota advertisement that ran in Teen Vogue magazine encourages teenagers to “make a pledge to be safe, be fabulous, and always arrive in style.”
A Toyota advertisement that ran in Teen Vogue magazine encourages teenagers to “make a pledge to be safe, be fabulous, and always arrive in style.”

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DETROIT — Young, educated, and upwardly mobile, Kristin Winn represents the ideal target for automakers trying to reach young buyers. Winn, a 24-year-old technician for an ophthalmologist, says she plans to replace her 9-year-old Chevrolet Cobalt this year.

She says she would like to buy a new car that has the latest technologies, like hands-free calling, but that it’s not likely to happen considering the cost.

“I’ll probably buy used,” said Winn, who is from Ann Arbor, as she admired the Mercedes and Cadillac exhibits at the North American International Auto Show last week. “I plan to go back to school, so I have to keep that in mind.”

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