Dubai police just acquired a very expensive tool for law enforcement: A $1.6 million Bugatti Veyron.
The Bugatti is the latest addition to the Dubai police force’s “super fleet” of luxury and high-end sports cars, according to global news site Vocativ.
The Veyron is capable of reaching 267 miles per hour and going from 0 to 60 miles per hour in 2.5 seconds. But if you’re hoping to see how it performs in a police chase, don’t get your hopes up. The car is just the latest weapon in a Dubai police public relations campaign.
Dubai police are using their impressive fleet as a means of building connections between citizens and tourists. Described by Vocativ as one of the most progressive Arab police forces, officers like to show off their fancy wheels in some of the most luxurious parts of Dubai, including shopping malls, the beach, and luxurious hotels.
The move appears to be working and the cars are definitely getting star treatment on Instagram and Twitter. Vocative watched the cars “set off a firestorm of activity” on social media as they were driven through the streets of Dubai.
In a video interview, second lieutenant Khalifa Abdulla Mohammed Alfalasi said the fleet has become another one of Dubai’s tourist attractions.
“Usually people when they see a policeman, they feel scared. But in this car, you feel different. You feel like we are more smiley, more friendly, [and the] more they want to talk to you.”
In addition to the Veyron, Dubai police also have in their fleet an Aston Martin 177, an Audi R8, a Nissan GTR, a Ferrari FF, and a Ford Mustang. The value of the fleet is worth about $6.5 million.
Meanwhile, a police force across the pond is getting a major tune-up. The Somerset Constabulary has partnered with performance sports car manufacturer Ariel Motors to equip an Atom 3.5R with “the necessary police gear,” according to AutoWeek. This includes blue LED strobes in the car’s nose cone, a siren system, and high-visibility reflective vinyl wrap.
Most impressively, the Atom 3.5R has a 2.0-liter 350 horsepower engine from the Honda Civic Type R. The car can go from 0 to 62 miles per hour in 2.6 seconds.
Like the Dubai police fleet, the Somerset Constabulary car is also public relations tool. Police intend to use it to raise awareness of motorcyclists and promote motorcycle safety.Sanjay Salomon can be reached at firstname.lastname@example.org. Follow him on Twitter @SanjaySalomon.