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Problem solved -- Saab offers SUV

By Royal Ford
February 18, 2006

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Saab had a problem. Too many of its customers were letting brand loyalty slide, getting out of their Saabs and moving into SUVs built by other manufacturers. That's because Saab did not offer them the option of buying an SUV. And even among those who didn't leave Saab, 40 percent bought an SUV as a second car. (Full article: 754 words)

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