(Boston.com Photo Illustration/Tata/Apple)
Marketing assignment 101: Will the Tata Nano, called the world’s “cheapest” car, arrive in the United States before the recession eases? The US version is expected to cost double the $2,500 for the Indian version.
And, along the way, it must answer this series of questions:
1. Will a new generation of buyers/early-adopters eschew established brands to buy the Nano?
2. Can Tata re-engineer the Nano to meet US safety and emissions requirements, plus upgrade performance enough to make it drivable on interstate highways?
3. Will Tata, which already has joint ventures with Fiat, become part of the new Chrysler-Fiat Family?
For now, we’ll just say ta-ta.
About Boston Overdrive
|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
|Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
|John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
|Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
|Keith Griffin is president of the New England Motor Press Association and edits the used car section on About.com. He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
|George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee