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Black Eyed Peas bust out BMW bike and hybrid in new video

Posted by Clifford Atiyeh  February 17, 2010 05:39 PM

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In addition to their love for Hewlett-Packard computers, the Black Eyed Peas have their electro dance pop eyes set on two new BMWs in their latest music video.

Like their "Boom Boom Pow" single a few months ago, this 10-minute video mix of "Imma Be" and "Rock That Body" also features a fancy touchscreen HP in yet another mash of advertising and entertainment. But it's the cars that really crave camera time in any proper music video, or in this case, a BMW S1000RR motorcycle that Fergie crashes.

Close-ups of the BMW roundel on the bike's flanks early in the video — which later breaks into clips of flying, dancing alien robots and the entire group "shooting" pedestrians with speaker guns — don't arouse suspicion of product placement. That is, until a BMW X6 appears several minutes later, followed with a quick glance at the tachometer showing the ActiveHybrid label (at 7:50).

The X6, itself an exotic-looking alien in the mostly plain huddle of crossovers, is a pretty good vehicle for a future-themed film.

BMW spokesman Tom Salkowsky said the company provided both the X6 and S1000RR — which time warps to 60 in 2.9 seconds — to the Peas' production company but that it wasn't a paid placement. No word if HP had a similar arrangement.

If dancing, four-story tall robots one day proliferate America's cities, we'd prefer the 555-horsepower X6 M to zoom out of harm's way — and from the Peas' vocoders.

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