(Herb Chambers Co.)
Not that anybody missed it, but the Boston area hasn't had a Lamborghini dealership in three years, when the brand's Peabody franchise closed during the height of the recession. Now, it's back in Wayland, only this time, it's under the watchful eye of Herb Chambers, a man who sells more cars in a few months from his 50 dealerships than some luxury automakers can in a year.
The new Lambo shop joins the current Bentley and Rolls-Royce dealership on Boston Post Road, now a completely revamped, connected showroom that blends one overpowered, ridiculously priced car with the next. Half-million-dollar British sedan with 12 cylinders? Italian supercar with 700 horsepower? Back to another British convertible with 21-inch wheels? They're all here, and if Chambers' continual success is any measure, they're all going to sell.
“In redesigning our Wayland dealerships, we were driven to create a well-appointed space consistent with the prestigious brands we offer,” says Chambers.
Rolls-Royce, Lamborghini, and Bentley -- which has its US office in Copley Square -- are such small companies that they regularly send their CEOs to new dealerships. So, on hand at last week's opening were Rolls-Royce North American president David Archibald, Bentley CEO Christophe Georges, and Michael Lock, COO of Lamborghini America. (In case you were wondering, Ferrari and Maserati are sold by Chambers' rival Ernie Boch, Jr.)
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About Boston Overdrive
|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
|Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
|John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
|Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
|Keith Griffin is president of the New England Motor Press Association and edits the used car section on About.com. He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
|George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee