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Dealer Profile

High schoolers win used cars at Village Automotive dealers

Posted by Bill Griffith May 24, 2011 05:27 PM

Kelsey-O'Brien-Hyundai-Danvers-winner.jpg

(Dan Leahy/Village Automotive Group)

Danvers High School junior Kelsey O'Brien bursts with joy after winning a 2005 Hyundai Elantra.

The scene at Peabody High School's field house was one of anticipation. There was a big prize to be won on this afternoon, but despite the venue, it didn't involve athletics.

On Thursday, twenty students from Danvers and Peabody High got in facing lines. Each had a key in hand, a prize they'd won during the year-long "Keys to Success" program sponsored by local merchants and aimed at fostering student achievement, citizenship, and attendance.

One of those keys would start a 2005 red Hyundai Elantra donated by Village Automotive Group. General manager Tony Bartolotti of Hyundai Village of Danvers was there to make the presentation official.

A week earlier, at Honda Village of Newton Corner, 60 high school students from Brighton High, Jeremiah Burke, Madison Park, and Waltham took part in a similar final chance to win a car, this one a certified pre-owned Toyota Corolla.

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Once a gamble, foreign makes are Ciccolo's sales success

Posted by Bill Griffith November 2, 2010 05:00 PM

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(Bill Griffith for The Boston Globe)

Ray Ciccolo, left, and son-in-law Tony Bartolotti outside their new Hyundai dealership in Danvers.

One in an occasional series from the Globe Automotive section that profiles the CEOs of Greater Boston car dealers. It is not a paid advertisement or intended to imply any kind of endorsement by the Globe or author.

There's a now-abandoned auto dealership on Route 1 in Danvers. Until last month, it housed Hyundai Village's operations.

However, both Hyundai and the Village Automotive Group have been moving up in recent years. Nationally, Hyundai had a September sales increase of 48 percent over last September. In the Boston region that increase was 173 percent. At Hyundai Village, it was 266 percent.

Now the Hyundai Village dealership has moved into the former Colonial Cadillac / Saturn of Danvers location alongside the Liberty Tree Mall in the same town.

"We had a unique opportunity to buy these two locations in Danvers when they closed their Cadillac and Saturn stores," says Ray Ciccolo, founder and still very much hands-on owner of the eight dealerships in the Village Automotive Group.

"Over the last two years Hyundai has been the most explosive product on the market," Ciccolo says.

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Top Subaru saleswoman wins friends, and sells cars

Posted by Bill Griffith March 25, 2010 11:02 AM

Deb Brewster-jump-607.jpg

(Bill Griffith for The Boston Globe)

Deb Brewster visited Planet Subaru in Hanover back in 2003 to look at a Forester for transporting her rowing shell. She not only bought the car but also in the process, sold herself so well, the dealership offered her a job selling cars.

That’s a little like former Patriot owner Victor Kiam’s advertising slogan, “I liked the shaver so much, I bought the company [Remington Razors].”

“I’ve done a lot of things,” says Brewster, “but sell cars? When they asked me if I’d ever thought about it, I said it’s not on the list of things I want to do.”

Brewster has a degree in biochemistry and had an established career as a doula, someone who provides emotional support during childbirth. “When I first started as a doula, we were called labor support. Most people thought I worked for a labor union,” she says. In a way, she did, serving as president of the group’s fledgling national organization.

But being on call for 18 years had exacted a toll; so had the recovery process after staying up all night.

It also was at the time when Brewster’s older daughter was heading off to college so she thought, “Let’s check this automotive thing out. I met everyone and shadowed them and realized, ‘I can do this.’”

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Contributors

Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on About.com. He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
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