Novelist Ann Patchett opened Parnassus, an independent bookstore--and the only bookstore--in Nashville last year. On The Colbert Report, she challenges him to compare a book-signing party at her store to one in an Amazon warehouse. Colbert tells her, "Oooh, independent bookstore! I should buy one on Amazon."
After Colbert asked the audience to order her book via Amazon to bump up its sales, Patchett told them that everyone who orders her book, State of Wonder, online through her bookstore's website will receive a signed copy.
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