If the MBTA were privately owned you can bet that the sponsorship of stations and transit lines would have happened a long time ago. It's about time that the T is finally getting serious about monetizing this untapped revenue stream. Advertising at stations and on vehicles appears to be maxed out leaving little room for expansion of traditional advertising so this is a creative way of ringing more money out of ads. The revenue will help the struggling agency but it won't even make a dent in the MBTA's backbreaking debt, particularly if the expected showdown on Beacon Hill next year leads to just more kicking of the can down the tunnel.
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