Logo changes you have noticed
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Logo changes you have noticed
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Have you noticed any stores, brands, or businesses that have recently undergone a change to their look or logo?
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Logo changes you have noticed
posted at 6/4/2009 2:16 PM EDT
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Posts: 893
First: 6/3/2008 Last: 12/16/2009 |
Have you noticed any stores, brands, or businesses that have recently undergone a change to their look or logo? |
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Re: Logo changes you have noticed
posted at 6/4/2009 4:09 PM EDT
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Posts: 1
First: 6/4/2009 Last: 6/4/2009 |
The Tropicana packaging failure was a big mess for the juice co. Pepsi is having difficulty with their new logo and the G for Gatorade were all the "brainchild" of a company called the Arnell Group. They are behind most of the new "simplified", store brand look. Tropicana's sales were way off because nobody, me included, could tell what the heck the product was. Propel water, another Arnell Group fiasco, has the same problem. (a store clerk told me the new "thinner green" bottles keep falling over on the shelves.....it's that something???....) I don't know what these people were thinking, and how on earth a company's marketing executive could ever ok these ridiculous changes. It's gotten to where I can tell an Arnell ad campaign now. I look it up online to verify. We are talking about millions and millions of dollars for these failed changes too. |
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Re: Logo changes you have noticed
posted at 6/4/2009 4:43 PM EDT
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Posts: 1
First: 6/4/2009 Last: 6/4/2009 |
Check out www.thenewelderhostel.org. They are a non-profit in Boston. They are changing their program name and soliciting suggestions. |
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Re: Logo changes you have noticed
posted at 6/4/2009 5:04 PM EDT
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Posts: 2
First: 12/22/2008 Last: 6/4/2009 |
Have you noticed any stores, brands, or businesses that have recently undergone a change to their look or logo? Posted by BDCBusinessStaff Yes! Little, Brown - formerly a Boston company - did away with its "bird on a stick" logo showing the eagle statue behind the state house in favor of a bland googly-eyes LB. |
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Re: Logo changes you have noticed
posted at 6/5/2009 3:08 PM EDT
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Posts: 1
First: 6/5/2009 Last: 6/5/2009 |
First Citizens' Federal Credit Union with offices on Cape Cod and the South Coast recently announced a new identity program which includes a change of color from vintage maroun to sea blue, the introduction of a stylish new logo, and "Think First" as a new slogan. The whole effect is really contemporary, and epitomizes what a rebranding campaign done well can do to widen the appeal of a brand, company or organization. |
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Re: Logo changes you have noticed
posted at 6/5/2009 7:51 PM EDT
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Posts: 5
First: 6/5/2009 Last: 7/5/2009 |
Being in retail I see this constantly. You will see much more of this during a time of economic hardship. Often is works, but it can sometimes be devastating for a brand that changes so drastically that the product becomes unrecognizable to the loyal customer. SoBe water has recently changed their logo in an effort to compete with the ever growing Vitamin Water powerhouse. Target has recently changed many of their Target-branded merchandise logos in an effort to revitalize their brands and grab the attention of customers looking for something new and hopefully less expensive. I don't think we will see this trend slow down anytime soon. Retail competition is fierce right now and companies have to fight for every dollar they can. |