Pop culture used to ricochet from one trend to the next, but these days we’re in The Age Of More Of The Same, with the websites you visit storing info on your tastes and encouraging you to have, well, some more of the same.
‘People who bought this product also bought…’ ‘If you like that, you’ll like this…’ ‘You’ve been listening to so-and-so lately, why not try this…?’ The result: consumer-driven stasis.
“The Beatles, The Who and The Kinks – that’s gone now and will never be repeated,” said Noel Gallagher. “In the mid-nineties, it was the bands and a small group of fans that had ownership of it. Now it’s the consumer that drives it, so music will go wherever the consumer demands that it goes. We will not have another punk, or another acid house, or another Britpop. That’s a fact.
“Because the consumer gets what he wants, and the consumer don’t know s_hhit. If you’d asked the consumer in the middle of prog rock: ‘What do you want next year?’ he’s not going to say: ‘I want Johnny Rotten’, is he?”