The Unconscious Is Smarter than the Conscious
News Report:Our Unconscious Brain Makes The Best Decisions Possible” Neuroscientists Daniel Kahneman and Amos Tversky received a 2002 Nobel Prize for their 1979 research that argued humans rarely make rational decisions. Contrary to Kahnneman and Tversky’s research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions - but only when their unconscious brain makes the choice.
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