Many people resolve to eat lighter immediately after New Year’s.  While Finagle a Bagel has many healthy and light menu items, the company has also developed additional strategies to help their guests to stick to their New Year’s resolutions to lower calories. The reintroduction of Finagle’s popular “Make It Skinny” campaign allows bagel lovers to have the same great tastes with up to 25% less calories and carbohydrates.  Finagle fans can order their favorite bagel sandwich on a scooped out bagel -- Finagle associates scoop out the inside bread of the bagel, building the sandwich on a bagel which now has less calories and carbohydrates, but still has the crusty bagel taste and texture completely intact.            “The ‘Make It Skinny’ concept was introduced during the Atkins craze. As people realized that moderation was a better alternative to cutting out whole food groups, many guests still requested our bagel ‘skinny’,”   explains SJB and Finagle President Laura B. Trust.  “At this time of year, we like to remind our guests of this option as we all try to eat a little lighter.  Bagels have always been a healthy choice. Our bagels are all natural with no artificial ingredients or preservatives; they are naturally low in fat with no cholesterol, and have up to 8 grams of fiber”.  The “Make It Skinny” bagels provide the taste and texture of regular bagels, with up to a 25% reduction in calories and carbohydrates.  Finagle enthusiasts need only to visit their local Finagle (www.finagleonline.com for locations) and ask their server to “Make it Skinny” – from breakfast bagels to lunch and dinner sandwiches.  Savor the superior taste and lighter fare of the scooped out bagels as well as fresh tossed salads, all natural soups and more. About SJB Bagel Makers of BostonSJB Bagel Makers of Boston, Inc. and Finagle a Bagel are located in Newton, Massachusetts. Finagle a Bagel is a leader in the casual dining sector and offers a wide selection of bagels, freshly prepared sandwiches, wraps, salads, soups, flatbread pizzas and other casual dining fare. The company is headquartered at 77 Rowe Street in Newton, Massachusetts. 


Leary PR for Finagle a Bagel