Hey Boston.com

A healthy lifestyle is something that a person should develop at a young age. It’s important for kids to play outdoors on a daily basis to improve physical development. In the last two decades, school recess has decreased causing more kids to have fewer physical activities at school. Our kid's physical activity time is shrinking!

It's very hard to discount the value of recess and that's why Dannon® Danimals® created “Rally for Recess”!

“Rally for Recess” is designed to create healthy competition, pitting school against school! Five schools have the opportunity to win new playground equipment and an all-day recess celebration. Danimals is committed to childhood health and wellness, which starts with good nutrition and an active lifestyle. Through February 8, 2012 purchasers can find codes on Danimals packaging to enter and register. The top five schools in each of the categories with the most codes registered wins!

We recently started this campaign at the social media marketing company I work for, Check out the website for Rally For Recess here: