The CBC is going to be offering an alternate play-by-play for the Cup finals aimed directly at women. Well not all women, just non-hockey fan women.
From the article:
Viewers can go online to listen to an alternate commentary from Lena Sutherland and Jules Mancuso, who run WhileTheMenWatch.com. They describe their site as a sports talk show for women, “Sex and the City” meets ESPN, with banter “from a woman’s point of view.”
“One afternoon while (our husbands) were both watching the same game on TV Jules and I were on the phone and we started just making comments to each other like, ‘Did you see that guy’s hair?’ and ’What’s going on with that coach wearing the suit four sizes too big for him?“’ said Sutherland of their web show’s inspiration.
“And we kind of thought, ‘Wow, this is funny, wouldn’t it be great if we could tune into an alternative version of the commentary from a female perspective?’ And that was kind of where we got the idea.”
On Twitter, a slew of posts denounced the programming as sexist.
“Seriously #CBC? While the Men Watch? I’m a serious sports fan and can go toe to toe with any male fan. Thanks for the patronizing insult,” wrote Laurie Kempton.
In an interview, Kempton — who follows hockey, soccer and NFL football — said she doubted her non-sports-watching female friends would be interested in the commentary.
“They would equally be insulted. Most of the women who are my friends are engaged in gender issues, they’re looking for equality and full participation in all aspects of life, whether it’s politics or arts or sports, and the idea that it’s limited in this kind of really narrow paternalistic way, they would be insulted,” Kempton said.
“It’s incredibly patronizing and insulting and I can’t believe in 2012 we’re reduced to dividing sports along decades-old gender stereotypes.”
Marsha Boyd, an Edmonton Oilers season-ticket holder, agreed and said she has a group of female friends who love hockey just as much as the guys do.
“It’s quite insulting to anyone who’s a woman and a sports fan, as if we don’t exist or we can’t possibly enjoy hockey without looking at pretty boys,” she said."