The big sell: marketing to China
During the Yao Ming era, the Rockets did an excellent job marketing to China, to the point where Chinese fans made TRACY MCGRADY a top-10 selling jersey.
Jeremy Lin is just as big of a deal marketing-wise and basketball is still growing in China. This is the Rockets' pitch to Howard: Chinese Renminbi (dollars).
We'll see how it plays out. I hope they get him and extend him. Not only would it keep Howard out of the Atlantic (Nets), but it would also keep him from putting the Lakers over the top.