In response to Fiercest34's comment:
The Celtics retooled in 2010 when they added Sheed and Quis.
This season is different. While the Celts are not a rebuilding team like the Hornets or Bobcats, the Celts were rebuilding the team in the offseason. And if they make another big trad on or before the trade deadline, then the rebuilding continues.
Again, Ainge is trying to rebuild on the fly. It's still rebuilding.
I guess, using your version of the term "rebuilding", someone could make an argument that the Heats, with the additions of Ray and Rashard Lewis, that they are also rebuilding. haha
No offense, but what I think is happening here, with this thread, is a prime example of some of us trying to come to terms with realizing our favorite team is not as good as we might have hope for. And that we are now a little to embarrass to come right out and admit that we were wrong about certain bold predictions, we so confindently made, in regards to how certain new players would vastly improve the team and fill the void cause by certain players leaving the team.
So instead of admitting we are pretenders and not true contenders, like a politition, we can spin it a little and say retool or rebuild, just in case the team comes around... That way, we can be right regardless of how the team performs. If our team suxs, we can say:"Well, I did say we were rebuilding." Or if it turns out the team does well, we can say: "See I told you our rebuilding was really just a retooling, that's what I meant. I was right all along."
Great strategy, I think I am actaully going to use it myself...hehe.