His interviews are pointless. Pats fans tune in to get his feelings on the state of the team. But he has no intention on sharing those thoughts or feelings publicly. Ever.
Only the most ardent BB fans will listen and think he's actually saying something that we don't already know. They'll hang on a word or a phrase and think they are hearing something (that hasn't actually been said).
Everything is just going through the motions, but in a small way, every party gets what it wants so the process continues. WEEI gets to promote their "exclusive interview". Kraft gets to promote the brand. BB gets to stick it to everyone.
The only questions he ever truly answers with any candor are "History of the Game" questions, like the one on LT today. Ask him about his father's days at Navy and he'll fill the entire interview with stories. Good stuff.
The closest analogy I see is when the Fed Reserve Chairman comments on the state of the financial markets. After the presser you've got a bunch of analysts trying to read the tea leaves. But the analysts are interpreting what has been said because no useful information is provided.